Social work isn’t the easiest of tasks or jobs most of the time. In fact it is probably one of the tougher jobs out there because social workers often endure a lot of hate and hate speech when their opinions or investigations don’t comply with the wishes of some clients or persons under investigation. And running an own practice is even harder because generating a good income form social work while you are trying to create better living conditions for others is no simple task. A lot of social workers are in fact surprisingly effective in their own practices mostly because they have entrepreneurial instinct and they frequently do self-improvement and self-investigations to identify the top places where they can improve themselves. Here are a few things that every social worker with an own practice should do at least once in his or her life:
Get a professional to do performance measurement for your business
One of the first things you can do is to get a professional to evaluate the current performance of your business or to learn to do performance measurement. Performance measurement is one of the basic managerial tasks for entrepreneurs because the data generated from these measurements are invaluable for determining the current financial and performance health of your business as well as for making the right decisions regarding the future.
Study key performance indicators
Another thing that every social worker with an own practice can do is to study key performance indicators. By studying KPI’s you can learn to identify struggles in your own business, learn to measure performance and you will learn how to improve your own business or practice all on your own.
Study business marketing
Social practices rely on good marketing to be successful. How will people know to use your services if they don’t know of your business? How will they even know about available services like family counselling, financial counselling and more provided by social firms if these services are not advertised? By styling basic marketing you can start marketing your business yourself on social media, blogs and through adverts so you can lure more clients and improve your business success rate.
Create and circulate a survey
It can be hard to stay objective regarding your own services when you have your own challenges and life to deal with and especially when your practice holds some sentimental value to you. A good survey can be tremendously good for your business and your business conduct. Create and circulate a survey to all of your clients or customers so they can evaluate your service delivery or perhaps give you some preferences regarding sessions. You might just be surprised by the ideas and advice that some people can give and the general ratings are always great for helping you improve your service delivery.
Take frequent breaks
Of course you also need frequent breaks. Work stress can affect your personality and the way you deal with your clients. Take at least one break every year so you can relax, refresh and revitalize.