PPC Advertising for Social Workers

Social workers often find it difficult to choose the right advertising model for their online campaigns. Although they want to get more people to know about their work, they do not know whether they should choose PPC advertising or the other options available out there such as PPI. With pay per click, you have several benefits. One of the reasons why this advertising model is preferred by both experienced and upcoming workers is that it is quite easy to use and it delivers the required results. For a total newbie, using this method can help you to easily master the steps that you need to take so as to popularize your marketing campaigns. Here are some of the advantages.

PPC Advertising for Social Workers

Only pay for the actual traffic to your site

You will like pay per click advertising because what you pay for is the actual traffic that gets to your site. There will be people placing your ads on their blogs and websites. When someone clicks through and gets to your site, you pay for it. This means that you find an effective way to spend your money that has been allocated to advertising. With other methods, you either have to pay a flat rate regardless of who click through to your site, or you will be paying for impressions that mean nothing for your social work campaigns. At the end of the day, what is important is for you to get traffic to your site.

Good for social workers with a small budget

Social workers with a small budget can choose PPC because of the cost effectiveness of this advertising method. You can set the maximum number of clicks that you want so that once your budget is exhausted, you simply have to pause the advertisements. When you notice that you are losing clients, all that you need to do is to reactivate the campaigns and the clicks will start coming in. You do not have to worry about the complexities associated with such a process because there are experts who can do it on your behalf. In fact, there are programs that can allow you to set it up so that it happens automatically.

Perfect for brand awareness

If you are introducing a new brand, you can make it popular through PPC advertising. For example, the people who click through the ads on someone else’s website were searching for information through the search engines. They are landing on one of your pages because they are convinced that you have the solutions to their problems. These cold be ready leads because they already have interest in what you are offering. You can use this as an opportunity to let them know about your new brands and how they can help them overcome some of their problems. In fact, you can easily turn them into your first customers.

It gives more value to the targeted audience

Before anyone clicks on an ad that leads them to your website, they try to judge whether you are the right person to get solutions from. The moment they decide to go to your site, they already believe that it is where the answers to some of their questions can be found. This means that not just everyone will be clicking on your ads. It is a perfect opportunity to directly target prospective customers. Because of this, you can easily know how to give the best value to anyone who visits your site since you already have an idea of what they are looking for.

You can tap into a wider audience

PPC advertising focuses on a broader spectrum. It starts with a search through the search engines and leads the visitors on a website or blog. There, they find stories about the questions that they were searching and get recommendations to visit your site for more information, after that, they click through and get to your site so as to join whatever you are offering. Because of this long and wide process, you have the opportunity to tap into a wide variety of customers. Anyone who clicks all the way to your site is surely going to buy from you. To learn more about PPC, click here.

To be successful with PPC advertising, you have to effectively manage them. One mistake that most social workers make is that they set up the campaigns and forget about them. Regular monitoring and readjustment of the ads will help you to get more traffic. Your campaigns should not stagnate when you can easily get more traffic than you can ever expect.…

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Combining Social Work With Online Marketing Using Reputation Rhino

Social workers have a big role to play in the community. Whether they are working online or offline, they can get their agenda rolling by using various marketing techniques. Brands such as Reputation Rhino help these workers to maintain a high level of integrity by monitoring what people say about their campaigns. For example, you can set up tools to alert you whenever someone mentions you in any comment or post. If you are into social work, you understand how delicate some campaigns can be. Even when you are out to help people, you can easily find yourself at loggerheads with them. Here is how you can protect your reputation when marketing online.

Combining Social Work With Online Marketing Using Reputation Rhino

Use your website and blog to reach out to your audience

As a social workers keen on reaching out to the online community, you should start by creating a website, a blog, or both. This serves as the platform through which you can engage your audience on various topics. You simply need to upload information and all those who follow you through your site will see it. The best part is that it happens instantly. If you have millions of followers on your blog, you can be sure that they will get the messages within minutes of uploading it. This helps you to save time as well as the costs of communication.

Create an emailing list to contact your followers

Social work involves a lot of communication. Every time you start a new campaign, you will want your followers to know about it. You also want to keep updating them about the upcoming tasks as well as the progress made. When using emails to communicate, this can be a difficult task. However, you may simply use an emailing list. This means that you only need to create one message and send it to everyone on the list instantly. You should also use an auto responder so that anyone contacting you can get a response even when you are away or busy. There are many companies offer these services both for free and at a fee.

Leverage on social media to escalate your campaigns

Statistics show that billions of people from across the globe use social media. At any given time, there are billions who are active. This is a perfect opportunity or you to pass messages to them. You should create a page on any of the social media platform and ensure that you have enough followers. This should be easy if you are offering useful information through the page. You also should ensure that you get followers who are interested in what you are offering. It does not make sense to have millions of followers who do not even have an idea of what your social media campaigns are all about.

Get managed VPS hosting

When hosting a social work website or campaigns, you should be careful with the packages that you choose. Although you will find various offers including free ones, you should go for managed VPS hosting. You do not want to experience a lot of downtime and interruptions when using hosting services. With managed VPS hosting, you can be sure that you will have the flexibility to choose server plans that suit your site. Although there are many websites, not all of them require the same sever plans and so, you need to know the ones that are best suited for your site.

Optimizing our campaigns

One thing that you need to know about online social work campaigns is that you have to direct them to the right people. Through optimization, you can make the visible to your targeted audience. This involved creating content and using keywords and phrases that target those people. Remember that there may be people searching for information such as the one you are offering. When they search through their favorite search engines, they should find your website. It would be a waste of time if you get lots of traffic such as millions of visitors every day but none of them is interested in your campaigns.

For a social worker who wants to reach out to more people, the power of online marketing cannot be ignored. You have to adopt the right practices to win followers. IN addition to that, you should understand how to move with the trends. People will not want to follow you if they get the impression that you are too old-fashioned. With the right approach, you will get more people to support your social work campaigns.…

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Amazing Things for Social Workers to Do On an Off Weekend

Off time is often limited for social workers.  When you get these rare occasions where there are no work or family obligations you need to make every second count.  Off time is a good time to forget about all the terrible things that you have witnessed during your work.  But it can be quite hard to keep negative thoughts from entering your mind when you are simply having a quiet weekend at home.  The best way to get your mind off things is to get out of the house and to have a bit of adventure.  There are plenty of terrific and fun things that you can do on an off weekend that does not involve a lot of planning or travelling.  Here are some of the top things to do on a weekend that will definitely get your mind off work troubles and provide you with memories that you will never forget.

Amazing Things for Social Workers to Do On an Off Weekend

Plan a trip in a party bus

If you and a few friends have been dying to get together for quite some time for an evening of adventure that will make you feel young, wild and free then a party bus is a must.  Party busses can accommodate up to 47 people easily and comfortably.  You can plan a sightseeing trip through Toronto and other cities or simply visit as many clubs as possible in one evening.  Traveling in one of these busses is an ultimate adventure because the party busses comes with a professional chauffeur, fantastic seating arrangements, great décor, modern technology and great entertainment.  You can make your trip as wild as you like because the entertainment for the party bus is up to you.  You can get a stripper or dancer to dance for you and your friends and you don’t have to worry about your reputation because the busses are highly confidential.  Visit http://platinumpartybusrentaltoronto.com to find out more about party busses as well as limousines that are up for rental.

Enjoy a spa day

Massages are terrific for alleviating tension in your body.  A spa day might be just what you need to deal with some of the troubles that you endure during work.  Spas are terrific for improving your body and for improving your skin so you will look and feel refreshed after the weekend.

See a live concert

People can do amazing things with their bodies.  There are so many talented people out there and watching them perform live in front of you is sure to whisk away any troublesome worries that you might have.  Check online for live concerts like ballet shows, music events, live bands or comedy shows and have a blast during your off weekend.

Have a picnic

Picnics are fantastic because you get plenty of fresh air and sun.  You can invite as many friends along as you like and you can enjoy great meals and sip chilled drinks with friends.  Plan your picnic at a resort so you can also enjoy activities like swimming on your off day.…

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How to Be Good in Doing Social Work

You may want to have a career in doing social work but you do not know where to start. The first thing that you have to realize is that you need to have a degree in social work if you would like to do it for a long time. You may do volunteer work without a degree but if you want to make it your bread and butter, having a degree in social work will always be an advantage.

Being a social worker may not teach you some things that you think you need like figuring out the right organic termite treatment that you are going to use. Perhaps it will not teach you how you can get rid of the pests that you have at home and how you can keep them away but you do know that you are making a difference with your life and other people’s lives. You may not know what can keep ants away from your humble kitchen but you can always do work at the local kitchen in order to feed those who are hungry.

How to Be Good in Doing Social Work

You cannot expect that social work is going to be easy. You are going to deal with a lot of individuals with their own set of problems. You also cannot expect that the method you have used to improve the life of one person is going to work again for another. In order to be good in doing social work, you have to do the following:

  1. You need to have a genuine concern for people. You should not be doing social work because you think that it will make you look better in the eyes of people that you look up to. You should not be doing social work too because you have other agendas in mind. When you do social work, it should come from the heart. You should have the natural instinct, the need to make people feel better.
  2. Understand that people’s situations are all different. You may think that all parents who abuse and neglect their children are bad but you do not know what they have gone through before they did what they did. There are things that are always bound to go wrong and these caused parents to not be mindful of their children’s welfare anymore.
  3. You have the power to change people’s lives. At some point in time, it will be all up to you. Will you be able to handle the pressure? Would you succumb to it or emerge victorious from it? The decision is yours.
  4. Remember to listen. A lot of people who are in need of help do not need others to tell them what to do. Rather, what you should do is learn how to listen to them so that they can tell you what they think have gone wrong or what they would like to do to change their current status in life.

Being a social worker is not for everyone but if you think that it is for you, and then strive hard to be the best person for the job.…

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Inspire Others to Do Social Work by Creating a Social Work Blog

It’s hard for social workers to make a difference in the world and in certain communities if you are battling on your own.  One person cannot generate enough cash nor do enough work to make a substantial difference.  You need the donations, help and support of other people to really make a difference in someone’s life.  To get other people involved in your social projects you need to inform them on your projects and on your successes so they will know to lend you a bit of support.  One of the best ways to keep everyone involved and informed of your projects is by creating a social work blog.

Inspire Others to Do Social Work by Creating a Social Work Blog

Why a social work blog is a must

With your blog you can show the world what is happening to certain people and areas.  You can add good explaining articles and photos to create awareness of certain problems in the community such as child abuse, poverty, bullies and much more.  By creating awareness you inspire others to give a helping hand to improve these situations and to perhaps make donations.  A blog is great for social organizations because you can frequently add articles on all your needs and progress to keep the world informed.

Get managed VPS hosting

The best way to create a successful blog is to start it right.  You should get managed VPS hosting for your blog because this hosting method enables you to be much more flexible since you can choose your own server plan to suit your site or blog.  And because your VPS hosting is managed you don’t have to work as hard to maintain and manage your blog because everything is handled for you.  With managed VPS hosting your site or blog is much more secure against hacking, your reduce the chances of downtime and you get a site that performs fantastic no matter how rapidly your site grows and no matter how much content you load on your site.

Get a website or blog

A graphic designer is a must if you want a good looking website or blog.  A graphic designer will create you a professional looking site and can even create you a logo for your organization so more people will be able to recognize you a lot easier.

Learn how to blog

Blogging is not quite as easy as it looks but if you become a successful blogger you can even start earning some money from your blog by allowing adverts onto your blog.  You should learn how to blog and how to write articles so your blog will be interesting and worth a visit.

Promote on social media

The most important step is to actually get started.  Your blogs may seem like a mess in the beginning but will improve as you get better at blogging.  You should also get social media pages and share your blog posts on your social media sites to lure more people to your blog.  The more people you get involved in your social work, the better your chances are at improving the community.…

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Gifts That Every Social Worker Would Love

Social workers are practical people.  They are constantly thinking of practical ways to help people, the community and those in need. Their work is often incredibly hard to do, especially when their work involves families and children and their work is even tougher when there is abuse involved in the work.  Social workers are important.  They change the lives of so many people.  If your life has been changed for the better then it is time to give a small gift of thanks to a social worker who had to go through so much to provide better care for you.  Here are some terrific practical gifting ideas that outstanding social workers would love.

Gifts That Every Social Worker Would Love

Knife sharpener

This is probably one of the most practical gifts you can give.  With a good quality knife sharpener you can keep all your knives extra sharp at all times which is great for making home life a lot simpler.  When knives are sharper you can prepare food much quicker.  The right sharpener will also help you save a lot of money because knives will last a lot longer.  You can visit http://www.malknives.com/best-performing-knife-sharpeners/ to have a look at some of the best knife sharpeners currently on the market so you can choose the best sharpener to spoil that special social worker that helped you out.

Custom leather wallet

A custom made leather wallet is a great way to give a super special thank you.  You can get a gorgeous wallet made and get the social worker’s name engraved on the wallet so no one will ever be able to steal it. You will be surprised at just how beautiful some of the modern leather wallets are.

A good torch

The social worker was once a light in your darkness so give thanks by providing them with a light for dark times.  Torches are terrific gifting ideas because they are practical and they can keep someone safe because they reduce the risk of treading onto dangerous creatures in the dark.

Coffee machine

A lot of social workers will take some work home and work for long hours into the night.  You can help them stay awake and refreshed by giving them a coffee machine.  Some of the modern coffee machines will give you perfect coffee with each brew and coffee brewers that works with pods or k-cups will allow the social worker to enjoy various different flavors of coffee with each and every brew.


Lots of social workers give their all when it comes to their work.  They often have hardly anything left for a bit of self-pampering.  You can spoil your social worker a bit by giving a piece of jewelry that reminds them of their generous acts.  Lots of jewelers today can create custom rings, bangles and necklaces.  You can get a special message engraved into jewelry so the social worker can always remember you.

Stationery set

Stationery is something that every social worker uses and would love.  There are some terrific looking stationery sets out there.  Look for something that combines a diary with matching post-its, pens, pencils, erasers, a ruler, stickers and more.…

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Why Social Workers Should Consider Photography

Social work is terrific for the community.  Social workers often make a huge difference in the lives of children, families, women in abusive relationships and even in communities at large.  But the rewards of social work usually end at gratitude.  The path to making a change in the world and in the lives of others often does not lead to a very large pay check.  In fact, a lot of the circumstances involved in social work can end up costing you a lot of money if you simply cannot just turn your back on the situation. This is exactly where photography can come in handy to social workers.

How social workers can benefit from photography

With good photography skills and good photography gear you can make a great change in the lives of others with your social work and you can still earn a great income simply because photography is something you can do on freelance base during flexi hours.  You can do photography on the go as a part time job during weekends, after hours or whenever you have a break from work.

How your photography skills can help others

Most people in need don’t have the money for a camera or camera phone.  They often don’t have any good photos of their family. You can help these individuals out by lending your photography skills to them.  You can supply families with great photos or you can even help the community by taking good photos of struggling businesses to help promote these businesses.

Why Social Workers Should Consider Photography

Learn how to do photography

Creative Live is a great website that you can scout to improve your photography skills and to learn all there is to know about photography as well as other skills like crafts, art, design and more.  They have great online photography tutorials on the following;

Photography Fundamentals – Learn the basics of photography to help you get started.  The fundamentals include information on starter kits, types of photography and much more.

Photography softwareAdobe Photoshop cc is the best photography software and you can learn all there is to know about photo editing and how to use Adobe Photoshop on Creative Live.

Portrait photographs – Portraits are the most commonly used photography skill.  Learn how to take breathtaking portraits and earn a great income.

Outdoor & landscape photographs – These types of photos are great for remembering beautiful holidays and for earning good cash when you sell the photos for commercial use.

Lighting – Lighting is one of the hardest but most essential parts of taking beautiful photos.  You definitely should learn all there is to know about good lighting especially if you are taking indoor photos.

Wedding photographs – Wedding photography is great fun and good money.  You get to take beautiful photos and you have a blast at the wedding.

Business & marketing – Photography done for extra income is not a hobby.  It is a business and you need to know how to market and run your business effectively so you can earn a good and steady income.…

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Every Social Worker Needs a Vacation: Fighting Burnout

Social work is a stressful field.  It can challenge you mentally and emotionally, even if you love the work.  Without taking the time to relax and recharge, you can easily end up facing the signs and symptoms of burnout.  To help you get back to your usual self, so you can do the important work you do, here are some ways to help you defeat the burnout monster before it strikes.

Celebrate Victories (Even the Small Ones)

An excellent way to keep your spirits up is to celebrate every victory, no matter the size.  Even though the work is hard, social workers provide a valuable service to the community.  Any time that hard work yields positive results, take the time to recognize it.  It is easier to keep pushing through the challenges when you stop and appreciate the lights at the end of the tunnels.

Celebrations don’t have to be large, or even long.  Taking a moment to smile after a job well done, or having coworkers gather daily to discuss their successes, can help keep morale higher than not acknowledging the good times.

Every Social Worker Needs a Vacation: Fighting Burnout

Ask for Help When Needed

Social workers are generally the ones who provide help to others, so it can seem foreign to ask someone for help yourself.  However, feeling buried under your workload, or having issues coping with particularly difficult cases, can start a downward spiral that ultimately ends in burnout.  If you are feeling overwhelmed in any part of your life, don’t be afraid to ask for help from coworkers, family, friends, or mental health professionals.  In the end, you’ll be thankful you did.

Be Aware of Secondary Trauma Stress

Secondary trauma stress occurs when the trauma of a client becomes difficult to manage.  It can have signs similar to post-traumatic stress disorder, but the source of the trauma is considered indirect.  Some know the condition as compassion fatigue, though experiencing an event vicariously through a client can also lead to symptoms.  While maintaining an emotional distance is often advised, it is not always easy to switch off that part of your brain.  This is one of those times when asking for help should be a priority, as the effects of the condition can have widespread implications in one’s life.

Maintain Healthy Habits

To keep yourself in the best condition to battle stress, it is important to maintain healthy habits.  Make sure to eat right and take time to exercise.  Keep a regular sleeping schedule, and try to meet recommended minimums on the majority of your days.  Don’t skip doctor or dental appointments if you are feeling unwell, even if you think you are too busy to go.  By taking care of your physical self, you will be better equipped to manage your other selves too.

Take Breaks

Every now and then, all people need a break from their daily grind; social workers are no different.  Make sure you reserve time to yourself.  Unplug from your work email or other job obligations and focus on your wellbeing.  Reconnect with friends and family, or take time off for a vacation.  If there is somewhere you always wanted to see, like Paris or Madrid, find Europe flights and plan a trip.  Sometimes, even knowing a break is on the horizon is enough to lift your spirits.…

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Keeping Your Clients Safe

Social workers are devoted to the health and well-being of their clients. In most instances that well-being revolves around emotional and mental health. However, the physical safety of your clients is just as important. Therefore, keeping yourself well informed of potentially injurious products is highly advisable.

When the swegway came out last year, it was the hottest item on the Christmas list agenda. However, the multitude of problematic issues have all but eliminated it from the market today. You can learn more about the swegway here. But, this is not the only product that could seriously injure your clients. It is time you learned more.

Keeping Your Clients Safe

Why Learn About Recalls?

While recall research is not typically part of the social worker’s agenda, it is something that should be considered. Why? Because your clients are actively involved in the world around them and as such, they might be inclined to purchase materials that could have drastic effects on their health and ability to attend your counseling sessions.

The swegway mentioned earlier, contributed to tons of broken bones and has even been known to start fires. If your clients sustain injury from a product like this, it is highly probable that they will be unable to participate in their therapy plans. It is also possible that the negative experiences could add to their already challenging bouts with depression and anxiety. Knowing what products have been recalled can allow you to protect your client’s fragile emotional positions as well as their physical condition.

Recalls You Should Know About

Although the swegway has not necessarily been included on the recall list, it has been determined to be dangerous and is therefore considerably more difficult to acquire than it was last year around this same time.

However, there are other products on the recall circuit that you should be well aware of. And, though you are not able to write prescriptions, knowing which medications are being recalled can aid you in protecting your clients too. The following items are on the recall lists:

  • Xarelto
  • Husqvarna lawn mowers (read more)
  • Khion ski boots
  • Barstools from LF Products
  • Chimparoo baby carriers
  • Armadillo strollers
  • Wildhorn Outfitters’ hammocks
  • Summer Infant infant bathtubs (learn more)
  • Gleason hand trucks
  • Vioxx
  • Accutane
  • Yaz
  • Risperdal
  • Invega (find more information here)
  • Sargent Arts’ craft paints
  • Glion electric scooters
  • Walmart tripod stools
  • Lenny Lamb infant carriers
  • Toys ‘R’ Us pacifier clips
  • SAHN Designs’ bicycle helmets
  • Graco Milestone child seats
  • COMBI child restraints

These are only a few choice examples of products that your clients might be utilizing in their daily lives. If you know that these brands and designs are being employed, you should assist your clients by letting them know that these products contain dangerous abilities.

In Summation

You went into the field of social work because you saw the potential for an individual’s social environment to either help, or hinder, his/her development. And, you recognized within yourself, the desire to make a difference in the lives of those around you. One way to do so is by keeping well-informed when it comes to those products added to recall lists. You can be a source of additional protection to your clients in this manner.…

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Rewarding social service project ideas

Community social service is simply an individual or a group of people doing something selfless for less fortunate people. It is a fantastic way to meet other like-minded individuals and to make a difference in the world. There are many ways to help those that sometimes cannot help themselves and it is incredibly rewarding at the end of the day to make a difference in someone else’s life. It is fun and interactive to make your chosen community service projects fun. Here are some incredibly rewarding projects that you can engage in and also involve other selfless individuals.

Arrange a race for charity

It is a known fact that people love getting involved in sporting activities nowadays and it would be a fun and interactive community social project to arrange a race for charity. Not only will you be able to collect funds for the less fortunate, you can also include everyone in the race which will come as a breath of fresh air to troubled individuals. Click here for some great ideas for your charity race.

Organize a wheelchair basketball game

This is by far one of the most rewarding social projects to take on. By allowing disabled individuals to participate in a game like basketball you will give them a feeling of belonging and also provide them with the platform to make friends and feel engaged. Be sure to arrange everything ahead of time with facilities that are suitable for disabled players.

Rewarding social service project ideas

Host a fun picnic for troubled teens

It is always a good thing to create a safe space for troubled teens to meet other challenged teens to interact and talk about their experience. A picnic is ideal simply because it involves time spent outdoors and is a fantastic environment for anyone. Be sure to take a look at http://pestkilled.com/how-to-get-rid-of-skunks/ for valuable tips on how to keep skunks away from your community service picnic.

Have talk out sessions

There is a great way to help traumatized people together. Have interactive talk out sessions in your community. Gather those people that need guidance to share their experiences with each other. It is therapeutic for troubled individuals to share their stories.

Host a motivational session

There are some great people with some great stories out there that will be more than willing to speak about their experience in love and how they were able to rise like a phoenix from the ashes. It will be a great exercise to host a motivational session where various motivational speakers can talk and tell their stories.

Children’s day

Host a children’s day where the main focus will be on children out of broken or abusive homes. Have counselors present to lend an ear but the day should mainly focus on the kids. Fill the day with fun and games in order to keep the little ones occupied with fun and interactive activities. There are many great games that you can feature.  Take a look here for some ideas for your fun children’s day.…

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